Cleveland Clinic Digital Strategy – Heart Surgery Campaign
Client’s Problem
Cleveland Clinic sought to increase awareness and engagement for their heart surgery services across the UAE and GCC. The challenge was to reach the right audience, optimise ad spend, and drive high-quality patient inquiries while maintaining efficiency. With a competitive healthcare landscape and evolving digital advertising regulations, they needed a targeted, data-driven approach to connect with potential patients and maximise return on investment.
Our Solutions
- Audience Segmentation & Targeting – We refined patient demographics, interests, and intent signals, ensuring ads reached the most relevant users across multiple platforms.
- AI-Powered Bid Optimisation – Real-time adjustments were made to improve cost-efficiency and maximise reach, ensuring the best use of the allocated budget.
- Multi-Platform Integration – We expanded the campaign across Google Ads, Meta, and regional digital networks, optimising for awareness, engagement, and lead generation.
- Performance Monitoring & Refinement – The campaign was continuously refined based on real-time data analysis, improving effectiveness at every stage.
Conclusion
By implementing a data-driven, strategically optimised paid media campaign, we achieved outstanding results for Cleveland Clinic. The campaign generated:
- ✅ 2.2 million reach
- ✅ 1.38 million impressions
- ✅ $20,000 in ad spend efficiency
- ✅ Significant increase in patient inquiries
Our targeted approach not only maximised engagement but also delivered cost-effective, high-quality leads, positioning Cleveland Clinic as a top choice for heart surgery services in the region.
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